In the video games industry,Day One is huge. This is the day where most sales are made and where interest is at it’s highest, so it is imperative for all the marketing spend to be on display and assisting the sale.

Splatter for across all Activision titles from Call of Duty to Crash Bandicoot, visiting specialists stores like GAME through to major grocers ensuring activity is in place and giving Activision realtime data from the field to allow them to make key decisions on that all important launch day.

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This is another very important service as many price drops and promotions have financial connotations attached to them, and therefore it is extremely important to have the evidence that is has been implemented, otherwise there can be huge discrepancies when it comes to payments on stock.

Quick fire deployment

giving you critical data

Are you product sales slower than anticipated? It may be that it isn't where it should be or stores have out of stocks. Our audit team can visit hundreds or stores at a time to gather critical data for you to be able to make key decisions when it comes to compliance at retail.

Audits

Splatter have always advocated a certain approach to merchandising. We have seen many clients in the past decide they are going to send their POS into stores and allow the retailer to put it on display. Definitely a cheaper option, but as the old saying goes, you get what you pay for. Unfortunately, retail staff are usually too busy or unable to put POS out where it should be or it cannot be found in their vast warehouses, and any non-compliant stores hugely effect sales as the POS sent in is always a key driver in creating new sales.Our approach has always been to send us the POS. We then handle the pick, pack and dispatch but here is the difference – we send the materials to our installers, not the stores. In turn, the installer receives the POS, loads up their car, heads to stores, walks the materials through the front door and installs it. By utilising this approach, we have taken product compliance levels from an average of 40% (clients sending POS to store) to 92% when we walk it in and install it.

On average we achieve

92% install rate

So you have your product, you've paid for the space, and it's now ready to launch. But for anything to be successful, it needs to be seen. Our merchandising teams are on hand to install your creatives in store, front of mind of consumers, converting that marketing plan into tangible sales.

Merchandising

The team we employ on your behalf are the same people each month, so we never lose that all important relationship with the re-seller.

Create your own team on a budget to suit with

360 degree services

Just like our full time teams, our micro teams are still dedicated to cover all of your needs but for a few less days during the month to help with budgets. You still get the same great service, data and reports but it can be fit around key periods and budgets.

Part Time Teams

With every major launch from Call of Duty to Crash Bandicoot, Splatter visit hundreds of retailers on launch to check on stock, POS and placement of marketing to ensure compliance for the all important Day One